Meridian Pediatric Dental Group - Case Study/Social Media Marketing Plan

COMPANY BACKGROUND

  • Meridian Pediatric Dental Group was founded in 1987 by Dr. Britt McCarty.
  • Dr. McCarty left this practice a few years ago to start another pediatric practice with his son.
  • Dr. Shelley McDonald who worked several years alongside Dr. McCarty took over as the
    pediatric dentist for Meridian Pediatric Dental Group.
  • It is currently 1 of 3 pediatric dentists in Meridian, MS.

MISSION

  • To deliver services to children, adolescents and those with special needs in a Christian atmosphere.
  • To treat each person who enters this practice with warmth, friendliness, and respect and to treat each child just as we would our very own child.
  • We hope that our patients can enjoy positive experiences while at our office and thus carry a healthy smile and positive attitude about dentistry into their adult life.

WHAT SERVICES ARE OFFERED?

  • Preventative Oral Hygiene Instruction
    • Proper brushing
    • Flossing
    • Eating habits
  • Restorative Dentistry
    • Fillings
    • Crowns and prosthesis
  • Orthodontics
    • Invisalign
    • Clear braces
    • Traditional braces
    • Retention

​SOCIAL MEDIA PRESENCE

Facebook is the only platform that Meridian Pediatric Group is currently utilizing.

Facebook

      • 2K followers
      • 1.9K likes
      • Average posting 10-15 times per month
      • Tone -friendly and uplifting
      • Purpose – community building
      • Intended audience – parents of children and adolescents

RECOMMENDATIONS

OVERALL

  • Add an Instagram account to increase customer reach
  • Create a content calendar for both platforms to ensure consistent posting.

FACEBOOK

  • Create high-quality content that is relevant to your audience.
  • Vary content format. Mix in images, text, infographics, links to informative articles, and other formats to keep your audience engaged.
  • Run contests and giveaways around special holidays.
  • Share positive customer reviews.
  • Spotlight all staff, including office personnel, assistants, hygienists, and dentist.
  • Highlight special events in the community that are kid-centered for families.

INSTAGRAM

  • Promote profile on Facebook to get more followers.
  • Cross-post with Facebook on relevant content.
  • Utilize relevant and trending hashtags.
  • Create high-quality content that is visually appealing to target audience of young adults and adolescents.
  • Run contests and giveaways around special holidays.
  • Share positive customer reviews.
  • Spotlight all staff, including office personnel, assistants, hygienists, and dentist.
  • Highlight special events in the community that are kid-centered.

 

SOCIAL MEDIA CALENDAR

SOCIAL MEDIA POST